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The Essentials Of Freelance Business Writing For Beginners


Developing a portfolio using articles that you have previously written

Developing a good portfolio is a useful way of demonstrating to potential clients the fact that you have the relevant expertise to carry out any business writing requirements that they may have. In fact, not only is it important for beginners to develop a portfolio, but it is essential to maintain and update it over time.

Whilst many beginners may think that they are unable to put together a portfolio until they have been paid for any work that they have done, this isn’t necessarily the case. A portfolio needn’t only include work that you been paid for, but can include any other written work that you have done that showcases your skills. For example, if you have written a particularly good essay whilst at school or university, then this can be included.

Picking a business related niche to specialise in

The fact that business is such a wide topic, it may be useful to specialise in a particular niche. For example, you may wish to specialise in writing white papers, or you may wish to specialise in creating content for businesses of a certain sector or industry.

By picking a niche to specialise in, it makes it more attractive to potential customers working in that niche; however, you don’t necessarily have to restrict yourself purely to that niche, particularly if demand for written work from that niche is relatively low.

Applying for your first jobs

As someone who is just beginning as a freelance business writer, it is important to consider where to apply to your first job. Many new writers choose to apply for work on the various content mills that can be found on freelance websites on the Internet. Alternatively, some writers prefer to look for private clients who pay more, but require more effort to find.

Once you’ve found a client or job that you want to apply for, you need to write a proposal. As part of your proposal, you should identify any aspect of the job that is important, as well as how you will address those aspects, and why you are the right person to choose for the job.

It is important not to simply list any qualifications that you may have, but rather to address any requirements of the job that you are applying for. In fact, if you can bring up any points that the client has not necessary considered, then this can work in your favour.

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Tip of the day

There are so many clients in need of writers it is ridiculous for any writer to say they cannot get work. You need to study the market carefully and know what to say when approaching potential clients.